HELPING you HARNESS THE POWER OF CONTent
Kate Lorenz
UX-MINDED
DATA-DRIVEN
CONTENT EXTRAORDINAIRE
About Me
I've been doing this content thing way before it was considered king.
I'm a UX-minded, data-driven leader specializing in all things content - strategy, design and marketing. Using my agency and product experience, I create tailored user-centered solutions to my clients’ specific needs across the full spectrum of digital marketing and content services.
What do you get when you work with me?
- Deep understanding of Product and Marketing strategy.
- An approach that combines business goals with user needs.
- Thoughtful, rational, research-based thinking. Big, shiny creative ideas may impress leadership, but they don't convert customers.
- A lot of questions. It's the journalist in me.
- Strategy and activation plans. I'll teach you how to fish.
My Expertise & Services
Content Strategy
Doing the foundational work including audits, taxonomies, tagging, naming conventions, and style guides to enable front-end and back-end content.
Content Design & UX Writing
Figuring out the information people need to solve a problem and complete a task, the order it needs to be in, and the right words to convey it clearly and succinctly.
Content Planning
Establishing the themes and topics that bring focus to your POV and helping fuel your calendar planning and creation.
Content Performance
Defining content KPIs against your organizational goals and measuring the performance to make sure your content is actually doing what you need it to do.
Content Ops
Standing up operational frameworks for processes, people, and technologies that enable seamless content activities.
Who I've Worked With
