Freelance || October 2020 - Present
Using 18 years' experience in strategic and operational content to provide tailored user-centered solutions to my clients’ specific needs across the full spectrum of content services including front-end and back-end content strategy, content design and UX writing, research, journey mapping, data analysis and governance/standards.
Office of Experience || March 2022 - August 2023
Led the content practice at Office of Experience - designing b2b and b2c content experiences across all content services including front-end and back-end content strategy, website redesigns, product content, journey mapping and research, UX writing, content marketing, and email campaigns.
Accelerate by HIMSS || June 2021 - January 2022
Solo content designer for fledgling start-up for healthcare professionals. Responsible for all product content including strategy, UX writing, curation, governance and operations.
REEF Technology || January 2021 – June 2021
Content strategy consultant embedded within the product design team for tech platform that connects modular businesses with available urban spaces.
Anthem || 2015 – 2020
Acted as cross-functional content strategy consultant on a number of highly visible marketing and digital initiatives, including reimagining member engagement and communications, digital transformation, client experience center and Covid-19 response.
Leo Burnett | | 2012 – 2015
Proven results driving client business through content strategy development, content audits, frameworks, measurement and reporting, competitive and industry research.
Imagination Publishing | | 2011 – 2012
Led content strategy and social execution for 15+ General Mills brands including Betty Crocker, Pillsbury, Chex Mix, Fiber One, Old El Paso, Green Giant, Nature Valley, Progresso, Tablespoon, Gold Medal Flour, Bisquick and General Mills Careers .
CareerBuilder | | 2003 – 2011
Created groundbreaking, data-driven content marketing programs and engagement campaigns for CareerBuilder and its portal partners in North America and E.U.