HELPING you HARNESS THE POWER OF CONTent
Kate Lorenz
USER-MINDED
DATA-DRIVEN
CONTENT & UX CONSULTANT
About Me
I'm a UX-minded, data-driven leader specializing in content strategy, experience design and marketing. Using my agency and product experience, I create tailored user-centered solutions to my clients’ specific needs across the full spectrum of digital experience services.
What do you get when you work with me?
- Deep understanding of Product and Marketing strategy.
- An approach that combines business goals with user needs.
- Thoughtful, rational, research-based thinking. Big, shiny creative ideas may impress leadership, but they don't convert customers.
- A lot of questions. It's the journalist in me.
- Strategy and activation plans. I'll teach you how to fish.
My Expertise & Services
Content Design & UX Writing
Certified in Content Design from the UX Design Institute, I figure out the information people need to solve a problem and complete a task, the order it needs to be in, and the right words to convey it clearly and succinctly.
Content Strategy
Doing the foundational work including audits, gap analyses, journey mapping, and information architecture to enable front-end and back-end content.
Content Planning
Establishing the themes and topics that bring focus to your POV and helping fuel your calendar planning and creation.
Content Performance
Defining content KPIs against your organizational goals and measuring the performance to make sure your content is actually doing what you need it to do.
Content Ops
Standing up operational frameworks for processes, people, and technologies that enable seamless content activities.
Brands I've Designed For
Agencies I've Worked With
