Adobe XD Ideas
Doing the foundational work including audits, taxonomies, tagging, naming conventions, and style guides to enable front-end and back-end content.
Figuring out the information people need to solve a problem and complete a task, the order it needs to be in, and the right words to convey it clearly and succinctly.
Establishing the themes and topics that bring focus to your POV and helping fuel your calendar planning and creation.
Defining content KPIs against your organizational goals and measuring the performance to make sure it's working.
Standing up operational frameworks for processes, people, and technologies that enable seamless content activities.
Accelerate by HIMSS || June 2021 - January 2022
Solo content designer for fledgling start-up for healthcare professionals. Responsible for all product content including strategy, UX writing, curation, governance and operations.
REEF Technology || January 2021 – June 2021
Content strategy consultant embedded within the product design team for tech platform that connects modular businesses with available urban spaces.
Anthem || 2015 – 2020
Led journey-driven enterprise content strategy and content marketing for a Fortune 30 healthcare payor.
Leo Burnett | | 2012 – 2015
Proven results driving client business through content strategy development, content audits, frameworks, measurement and reporting, competitive and industry research.
Imagination Publishing | | 2011 – 2012
Led content strategy and social execution for 15+ General Mills brands including Betty Crocker, Pillsbury, Chex Mix, Fiber One, Old El Paso, Green Giant, Nature Valley, Progresso, Tablespoon, Gold Medal Flour, Bisquick and General Mills Careers
CareerBuilder | | 2003 – 2011
Created groundbreaking, data-driven content marketing programs and engagement campaigns for CareerBuilder and its portal partners in North America and E.U.